Posts by Rocky Bowles

The Resinate Marketing Playbook

Cannabis Marketing 101: The Playbook We constantly see business owners who almost instantly glaze over the instant that you start to talk to them about their marketing and sales department.  Marketing is hard, we get that… but there are some tried and true marketing principles that just work – whatever industry you are in. Here…

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Creating The Ideal Cannabis-Related Influencer Event – as Featured on Direct Cannabis Network

The marketing and promotion of legal cannabis are quickly matching the scope and sophistication of the most hyped consumer products. Cannabis brands are putting some traditional marketing best practices to good use, including the launch of some top-notch events aimed at influencing a bunch of key audiences: from consumers to media to investors. So far,…

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Cannabis Front and Center (Finally)

Cannabis Front and Center (Finally) Mass Marketing the Ultimate Word of Mouth Product By Rocky Bowles, founder, Resinate Marketing I am in the cannabis business. I have been a marketing and sales consultant for B2B and B2C clients in the professional photographer space for most of my career. For the past 18 months, due to…

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