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Why Understanding the Needs of Your Audience is Important – Email Marketing

By Rocky Bowles | Mar 3, 2019

Featured on Direct Cannabis Network. When a brand is trying to grow its dispensary base of customers or introducing a new product into an existing dispensary channel, what they learn quickly is that dispensary buyers are busy people. For the vast majority of buyers, the one and only way for a brand to reach them…

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The Transition from Underground to Mainstream – As Featured on Direct Cannabis Network

By Rocky Bowles | Jan 28, 2019

How do you keep what made you unique for all of these years and become a brand? How do you meet with the suits and not get a rash over this? One of the major concerns when a company comes from the underground to the mainstream is the fear of losing the authenticity of the…

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Helping Cannabis Businesses Succeed – Resinate featured in “Your Highness Podcast”

By Rocky Bowles | Dec 10, 2018

Click here to hear the podcast! I was honored to be featured in this episode of the “Your Highness Podcast”. I get the chance to discuss how we help Cannabis businesses succeed with some simple marketing tips and rules.

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The Resinate Marketing Playbook

By Rocky Bowles | Nov 28, 2018

Cannabis Marketing 101: The Playbook We constantly see business owners who almost instantly glaze over the instant that you start to talk to them about their marketing and sales department.  Marketing is hard, we get that… but there are some tried and true marketing principles that just work – whatever industry you are in. Here…

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Creating The Ideal Cannabis-Related Influencer Event – as Featured on Direct Cannabis Network

By Rocky Bowles | Nov 28, 2018

The marketing and promotion of legal cannabis are quickly matching the scope and sophistication of the most hyped consumer products. Cannabis brands are putting some traditional marketing best practices to good use, including the launch of some top-notch events aimed at influencing a bunch of key audiences: from consumers to media to investors. So far,…

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How to Pitch Cannabis to Investors – Featured on Direct Cannabis Network

By Rocky Bowles | Nov 28, 2018

As the legal cannabis industry expands nationwide, both investors and entrepreneurs are still working to determine precisely how to operate in a dynamic market that has yet to define itself fully. At the cannabis-related events I’ve attended recently, the discussions have been focused on what types of products are capturing investor interest or how much…

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Rolling a tight concept statement – as featured in Marijuana Venture

By Rocky Bowles | Sep 18, 2018

Click here to see the article directly on the Marijuana Venture site! Taking time to roll a tight concept statement By Rocky Bowles, founder, Resinate Marketing For just over a year, I’ve been networking and growing a marketing practice that focuses on the legal cannabis industry and I’ve noticed something big that’s missing. Many of…

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Cannabis Front and Center (Finally)

By Rocky Bowles | Aug 31, 2018

Cannabis Front and Center (Finally) Mass Marketing the Ultimate Word of Mouth Product By Rocky Bowles, founder, Resinate Marketing I am in the cannabis business. I have been a marketing and sales consultant for B2B and B2C clients in the professional photographer space for most of my career. For the past 18 months, due to…

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